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National American University-Rapid City

Rapid City, SD 57702 — Private For-Profit

Value Score: 55/100 | ROI Score: -42 | Affordability Score: 75/100

Tuition (In-State): $16,065 | Out-of-State: $16,065

Graduation Rate: 19.6% | Retention Rate: 33.3%

Median Earnings (10yr): $37,325 | Median Debt: $29,020

Student Body Size: 764 (small)

Pell Grant Recipients: 57.1% | Federal Loan Rate: 53.6%

Average Faculty Salary: $5,111/month

Tuition & Affordability Analysis

In-state tuition at National American University-Rapid City is $16,065 per year, which is 59% below the national average for private institutions.

Out-of-state students pay $16,065/year — a premium of $0 over in-state rates. Over four years, out-of-state students pay approximately $0 more than their in-state peers.

Estimated four-year tuition cost: $64,260 (tuition only, not including room, board, and fees).

What You Actually Pay: Net Price by Family Income

The sticker price rarely reflects what families actually pay. After grants and scholarships, here is the average net price by family income bracket at National American University-Rapid City:

  • Families earning $0–$30,000: $31,062/year

Graduate Outcomes & Return on Investment

19.6% of students at National American University-Rapid City complete their degree, 68% below the national average. This low graduation rate is a significant concern that prospective students should weigh carefully.

First-year retention rate: 33.3% (59% below the national average). A retention rate below 75% suggests some students struggle with fit, academics, or affordability.

Graduates of National American University-Rapid City earn a median salary of $37,325 ten years after enrollment, 9% below the national average. This represents a $2,325/year earnings premium over the average high school diploma holder, or $69,750 in additional lifetime earnings over a 30-year career.

The median student debt at graduation is $29,020, 35% above the national average. On a standard 10-year repayment plan at 5.5% interest, this translates to approximately $315/month, with a total repayment of $37,800 (including $8,780 in interest).

Debt-to-Earnings Ratio: 0.78x. This ratio is approaching the caution zone. Graduates may face significant loan payments relative to income.

Breakeven Point: Based on the earnings premium over high school graduates, a degree from National American University-Rapid City pays for itself in approximately 28 years. This is a longer payback period — consider whether your intended major leads to higher-earning career paths.

Financial Aid Profile

57.1% of students at National American University-Rapid City receive Pell Grants (federal need-based aid for families earning under ~$60,000), 73% above the national average. This high Pell rate indicates the school serves a large proportion of lower-income students and likely has strong need-based aid programs.

53.6% of students take federal loans, 14% above the national average. This is a moderate borrowing rate.

Average faculty salary: $5,111/month, 41% below the national average. Higher faculty salaries generally indicate greater investment in teaching quality and ability to attract experienced professors.

Student Body & Campus Diversity

National American University-Rapid City enrolls 764 undergraduate students. As a small institution, students can expect smaller class sizes, closer faculty relationships, and a tight-knit campus community.

Diversity Index: 75/100 (higher = more diverse). National American University-Rapid City has a highly diverse student body with strong representation across multiple racial and ethnic groups.

Student body composition: White 37%, Hispanic 16%, Black 29%, Asian 1%.

National American University-Rapid City: Small Private For-Profit Institution with Mixed Academic and Economic Outcomes

Report Card: Overall Grade D+

National American University-Rapid City receives an overall grade of D+ based on six dimensions:

  • Academics: D
  • Value: F
  • Outcomes: C
  • Affordability: A+

College Analysis

National American University-Rapid City is a Private For-Profit institution in Rapid City, SD with approximately 764 students. Academics: Small class sizes and a private for-profit institution with a focus on career readiness. Value: Moderate affordability with a relatively low median debt compared to tuition. Outcomes: Low graduation rate and median earnings, indicating potential challenges in student success.

The Verdict: Is National American University-Rapid City Worth It?

Based on the available data, National American University-Rapid City presents a challenging value proposition for prospective students. With an annual tuition of $16,065 (both in-state and out-of-state), a median debt of $29,020, and median earnings of $37,325 ten years after enrollment, the financial return on investment (ROI) is a stark -42. This clearly indicates that, on average, graduates are struggling to recoup their educational costs through increased earnings. To put this in perspective, a student graduating with $29,020 in debt and earning $37,325 annually would find a significant portion of their early career income dedicated to loan repayment, especially considering living expenses. Assuming a standard 10-year repayment plan at a typical interest rate, the monthly payments would be substantial relative to the median income, making debt payoff a prolonged and difficult process. This school is unequivocally overpriced for the outcomes it delivers. The low graduation rate of 19.6% further compounds the risk, as a significant majority of students do not even complete their degrees, potentially incurring debt without the benefit of a credential. For most students seeking a tangible financial return on their educational investment, National American University-Rapid City is not a good deal. Prospective students should exercise extreme caution and thoroughly explore more affordable and outcome-driven alternatives. The data strongly suggests that the financial burden outweighs the career benefits for the average graduate. Therefore, a clear recommendation is to look elsewhere for higher education.

Return on Investment

The degree from National American University-Rapid City may not be worth the cost, given the low graduation rate and below-average earnings.

Debt Reality Check

Median student debt at National American University-Rapid City: $29,020. Monthly payment on a standard 10-year plan: $330/month. Total repaid: $39,600 ($10,580 in interest).

Breakeven vs high school diploma: 4 years. Debt burden: Moderate. Salary needed for comfortable repayment: $39,600.

Strengths

  • Focus on career readiness and practical skills.
  • Moderate tuition rates.
  • Diverse student body.

Weaknesses

  • Low graduation rate.
  • Below-average median earnings 10 years after graduation.
  • Limited resources compared to larger institutions.

Academic Profile

Retention Rate: 33.3%.

National American University-Rapid City's academic profile is squarely focused on delivering practical, career-oriented education designed to meet regional workforce demands. As a private for-profit institution, its strength lies in providing accessible programs that lead directly to employment opportunities, rather than extensive research or liberal arts exploration. The curriculum emphasizes hands-on learning and real-world application, with faculty often being industry professionals who bring current experience into the classroom. This practical approach is evident across its core program offerings, which typically include areas like Business Administration, Health Services Administration, Information Technology, and Paralegal Studies. Specific programs such as the Associate of Occupational Studies in Business Administration or the Bachelor of Science in Health Services Administration are designed to equip students with immediately applicable skills.

Given the institution's structure and mission, traditional research opportunities for undergraduates are limited, and there are no formal honors programs or study abroad initiatives. The focus is on efficient skill acquisition and credentialing. The faculty, while not typically engaged in academic research, are valued for their professional expertise and ability to mentor students through practical challenges. While specific faculty salary data is unavailable, the emphasis is on their practitioner background rather than advanced academic credentials or research output. The student-faculty ratio is generally favorable in smaller, career-focused institutions, allowing for more individualized attention, which can be a significant benefit for students who may be returning to education after a break or balancing multiple responsabilities.

Academic support resources are crucial, especially considering the diverse backgrounds of NAU-Rapid City's student body. These typically include tutoring services, writing centers, and career services that assist with resume building, interview preparation, and job placement. The low graduation rate of 19.6% suggests that many students face significant challenges in completing their programs, often due to external factors like work and family commitments. Therefore, the academic support system is vital in helping students navigate these hurdles and stay on track. The institution's academic strength lies in its ability to provide a direct pathway to employment for those seeking specific vocational and professional skills, rather than a broad, theoretical education.

Financial Aid Guide for National American University-Rapid City

Pell Grant recipients: 57.1%. Students taking federal loans: 53.6%.

Navigating financial aid at National American University-Rapid City requires a clear understanding of the resources available, which primarily lean on federal programs rather than extensive institutional scholarships. With an annual tuition of $16,065 for all students, the cost is significant, especially when considering the median debt of $29,020 upon graduation and median earnings of $37,325 ten years out. This highlights the importance of making informed financial decisions.

Your first and most crucial step is to complete the Free Application for Federal Student Aid (FAFSA). This form determines your eligibility for federal grants and loans. The cornerstone of need-based aid for many students will be the Pell Grant, which does not need to be repaid. While specific Pell Grant rates are unavailable, a significant portion of students at career-focused institutions often qualify. Federal Direct Subsidized and Unsubsidized Loans are also primary components of aid packages. Subsidized loans are interest-free while you're in school, while unsubsidized loans accrue interest immediately. It's critical to understand the difference and borrow only what you truly need, as the median debt figure indicates a substantial financial commitment.

Institutional merit aid or need-based grants from NAU-Rapid City itself are generally limited compared to traditional universities. Any scholarships offered by the university are typically modest and might be tied to specific program enrollments, academic performance after enrollment, or specific community affiliations. Work-study programs may be available, offering part-time employment to help offset costs, but they are not usually a primary source of funding. Typical aid packages for students from lower-income backgrounds might heavily feature Pell Grants and federal loans, while those from higher-income brackets might rely almost entirely on federal unsubsidized loans. Negotiating aid packages is generally not a realistic option at institutions like NAU-Rapid City, as their aid structures are often standardized and heavily reliant on federal allocations. The best strategy is to maximize federal grant eligibility, carefully consider loan amounts, and actively seek external scholarships from local organizations or national foundations to minimize your debt burden.

Hidden Costs at National American University-Rapid City

  • Textbooks and course materials can easily add $800-$1,200 per year, varying by program, as specialized vocational texts are often required.
  • Technology fees, often around $100-$200 per term, cover access to online learning platforms, software licenses, and campus computer labs.
  • Parking permits, if required for campus access, might be $50-$100 per semester, in addition to general transportation costs for commuters.
  • Personal expenses, including food, toiletries, and entertainment, can range from $2,000-$4,000 annually, depending on individual lifestyle.
  • Health insurance, if not covered by a parent's plan or employer, could cost $1,500-$3,000 per year for an individual policy.
  • Lab fees for specific programs, particularly in health sciences or IT, might add an extra $50-$150 per course for specialized equipment or materials.
  • Graduation fees, typically around $100-$200, cover the cost of diplomas, ceremonies, and alumni services upon completion of your degree.

Alumni Outcomes & Career Paths

Graduates of National American University-Rapid City typically enter the local and regional job markets, primarily within the Black Hills area of South Dakota. Given its private for-profit status and career-focused programs, the institution's alumni outcomes tend to be concentrated in practical, entry-to-mid-level roles across several key industries. Major employers that recruit from NAU-Rapid City are generally local businesses, healthcare providers, and service-oriented companies. For instance, graduates in healthcare-related fields (e.g., Medical Assisting, Health Information Management) often find roles at Monument Health, the largest healthcare system in the region, or smaller clinics and long-term care facilities like Good Samaritan Society. Business administration and accounting graduates may secure positions with local accounting firms, retail chains such as Walmart or Target, or administrative roles within government agencies like the City of Rapid City or Ellsworth Air Force Base contractors. Information Technology graduates might find opportunities with local IT support companies, small businesses needing network administration, or even regional banks like First Interstate Bank.

Alumni tend to cluster in industries such as healthcare support, administrative services, retail management, and general business operations. Unlike traditional universities, NAU-Rapid City does not publicly report specific graduate school placement rates, and it is generally understood that the primary goal for most students is direct entry into the workforce rather than advanced academic pursuits. Similarly, a robust network of 'notable alumni' in high-profile positions is not a characteristic feature of this type of institution. Career services at NAU-Rapid City likely focus on resume building, interview preparation, and local job search assistance, rather than extensive alumni networking or high-level career development programs. Internship pipelines, if available, are typically localized and arranged through direct relationships with regional businesses, offering practical experience in fields like office administration or basic IT support. Geographic hiring patterns are heavily concentrated within Rapid City and the surrounding communities in Western South Dakota, with fewer graduates moving to larger metropolitan areas for employment.

Campus Life & Culture at National American University-Rapid City

The student body at National American University-Rapid City is predominantly composed of non-traditional learners, including working adults, career changers, and local residents seeking to enhance their professional skills. While specific diversity data is unavailable, the geographic mix is largely regional, drawing students from Rapid City and surrounding areas of South Dakota. The kind of student who thrives here is self-motivated, goal-oriented, and looking for a direct, practical path to career advancement rather than a traditional collegiate experience.

National American University-Rapid City offers a distinct campus experience, one that diverges significantly from the traditional residential college model. With 764 students, the campus is primarily a commuter institution, catering largely to working adults, career changers, and local residents seeking flexible, career-focused education. Don't expect a sprawling quad filled with students tossing frisbees or a vibrant Greek Row; the 'vibe' here is professional, focused, and practical. There are no traditional dormitories or on-campus housing options, meaning students are responsible for their own living arrangements in Rapid City and the surrounding areas. This structure fosters a more independent student body, where daily life revolves around classes, work, and personal commitments rather than a self-contained campus bubble.

The social scene, while not as robust as a large university, is built around shared academic goals and professional networking. Student organizations are typically career-oriented or academic clubs, such as those for business or healthcare students, providing opportunities to connect with peers who share similar professional aspirations. These groups might host workshops, guest speakers, or community service events, but large-scale social gatherings are rare. Dining options on campus are usually limited to a small café or vending machines, with most students bringing their own meals or utilizing the numerous restaurants and eateries available throughout Rapid City.

Athletics, in the traditional sense, are not a feature of NAU-Rapid City. There are no NCAA or NAIA sports teams, nor is there a robust intramural program. Student life instead emphasizes academic support, career services, and a sense of community fostered within classrooms and study groups. The campus itself is designed for functionality, featuring modern classrooms, computer labs, and quiet study areas where students can focus on their coursework. While there aren't 'known traditions' in the vein of homecoming parades or rivalries, the shared experience of balancing education with life's demands creates a unique camaraderie among students. The general 'vibe' is one of purposeful learning, where students are driven to acquire specific skills and advance their careers, often leveraging the resources and opportunities available in the broader Rapid City community for their social and recreational needs.

Campus Highlights

  • Career-focused curriculum designed for direct entry into the workforce.
  • Flexible scheduling options, including online and hybrid courses, catering to working adults.
  • Small class sizes fostering personalized attention from instructors.
  • Faculty with real-world industry experience, bringing practical insights to the classroom.
  • Location in Rapid City, offering regional employment opportunities and community engagement.
  • Dedicated career services department assisting with job placement and professional development.
  • Emphasis on practical, hands-on learning experiences in specialized labs and settings.

Location & Regional Advantages

National American University-Rapid City benefits from its location in Rapid City, South Dakota, a growing regional hub and the second-largest city in the state. This geographic positioning offers a unique blend of local job market opportunities and a distinct quality of life. Rapid City serves as the gateway to the Black Hills, a major tourist destination, which creates a consistent demand for professionals in hospitality, retail, and service industries. Beyond tourism, the local economy is bolstered by Ellsworth Air Force Base, a significant employer that generates opportunities in defense contracting, logistics, and administrative support. The healthcare sector, anchored by Monument Health, is another robust industry, providing numerous roles for graduates in allied health and administrative fields.

The cost of living in Rapid City is generally lower than the national average, particularly when compared to major metropolitan areas. This can be a significant advantage for graduates, allowing their median earnings to stretch further and potentially easing the burden of student loan repayment. The quality of life is often cited as a major draw, with abundant outdoor recreational activities in the Black Hills, including hiking, biking, and winter sports. Rapid City experiences four distinct seasons, with warm summers and cold, snowy winters. The city is generally considered safe, with crime rates typical for a city of its size. While Rapid City is not a major industry hub in the traditional sense, its regional importance means that graduates can find relevant employment without needing to relocate immediately after graduation. However, for those seeking highly specialized or competitive roles, the local market may present limitations, potentially requiring a broader job search or relocation to larger cities like Denver or Minneapolis.

How to Get Into National American University-Rapid City

Admission to National American University-Rapid City is generally accessible, focusing more on your readiness to commit to a career-focused education than on highly competitive academic metrics. Unlike highly selective institutions, NAU-Rapid City operates on a rolling admissions basis, meaning there are no strict application deadlines, and decisions are made as applications are received. This flexibility is particularly beneficial for adult learners or those making career transitions.

The admissions office values motivation, a clear understanding of your career goals, and the ability to succeed in a structured, practical learning environment. You won't typically find requirements for SAT or ACT scores; these are not part of the standard application process. Similarly, there isn't an emphasis on a compelling essay or demonstrated interest in the traditional sense. The application process is straightforward, usually involving submitting an application form, official high school transcripts or GED certificate, and potentially an interview with an admissions representative.

GPA requirements are generally not stringent, often requiring a minimum of a 2.0 GPA for most programs. The admissions team is looking for individuals who are prepared to engage with the curriculum and committed to completing their program. Early Decision (ED) or Early Action (EA) advantages do not apply here, as the admissions process is continuous. Your timeline recommendation should focus on applying a few months before your desired start term to ensure you have ample time to complete financial aid paperwork and any necessary placement assessments. The key to getting admitted is simply to complete all required application materials accurately and demonstrate your readiness to pursue a career-oriented education.

How National American University-Rapid City Compares to Similar Schools

Similar schools: Western Dakota Technical College, Black Hills State University, University of South Dakota

Advantages

  • Potentially more flexible scheduling options for working adults compared to traditional universities.
  • Smaller class sizes may offer more individualized attention from instructors.
  • Programs are often highly career-focused, aiming for direct job placement in specific fields.

Disadvantages

  • Significantly higher cost relative to the median earnings and overall ROI compared to public alternatives.
  • Lower institutional prestige and brand recognition, which can impact employer perception.
  • Limited traditional campus life and academic resources compared to public universities.

Best For

  • Students seeking high-paying jobs immediately after graduation may find this institution less suitable.
  • Prospective students interested in a large university with more resources and a higher graduation rate should consider alternatives.

Avoid If

  • Students looking for a highly selective and research-intensive environment should avoid this institution.
  • Individuals seeking a traditional liberal arts education may find this institution less aligned with their goals.

Frequently Asked Questions about National American University-Rapid City

How much does it cost to attend National American University-Rapid City?

In-state tuition at National American University-Rapid City is $16,065 per year, and out-of-state tuition is $16,065 per year. The median student debt at graduation is $29,020.

What is the graduation rate at National American University-Rapid City?

National American University-Rapid City has a graduation rate of 19.6%.

How much do National American University-Rapid City graduates earn?

The median earnings for National American University-Rapid City graduates 10 years after enrollment is $37,325. With median debt of $29,020, graduates earn roughly 1.3x their debt level annually.

How big is National American University-Rapid City?

National American University-Rapid City has approximately 764 students and is classified as a small institution. It is located in Rapid City, SD and is a Private For-Profit institution.

Is National American University-Rapid City worth the cost?

National American University-Rapid City has an ROI score of -42 out of 100. With in-state tuition of $16,065 per year and median post-graduation earnings of $37,325, the data suggests the return on investment may be below average.

Where is National American University-Rapid City located?

National American University-Rapid City is located in Rapid City, SD. It is a Private For-Profit institution with approximately 764 students.

How much student debt do National American University-Rapid City graduates have?

The median student debt for National American University-Rapid City graduates is $29,020. With median earnings of $37,325 ten years after enrollment, graduates can expect a debt-to-income ratio of 78%.

Is National American University-Rapid City a good college?

National American University-Rapid City has a graduation rate of 19.6% and median post-graduation earnings of $37,325. Highly diverse student body with a significant Hispanic population.

How does National American University-Rapid City compare to similar colleges?

Moderate tuition rates with no difference between in-state and out-of-state students. Compared to peer institutions, National American University-Rapid City offers a more affordable education with lower tuition and debt, but graduates face challenges in finding high-paying jobs.

What career prospects do National American University-Rapid City graduates have?

Graduates of National American University-Rapid City are best suited for careers that prioritize practical skills and immediate employment over high starting salaries.

What should prospective students know about National American University-Rapid City?

National American University-Rapid City is positioned in a niche market for students seeking a career-focused education at a lower cost.

What makes National American University-Rapid City stand out?

Low graduation rate compared to national averages for similar institutions.

What are the pros and cons of attending National American University-Rapid City?

Median earnings 10 years after graduation are below the national average.

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Analysis based on U.S. Department of Education data. Not enrollment advice. Verify information with the institution directly.