Radio, Television, and Digital Communication at Elon University
Credential: Bachelor's | State: NC
Median Earnings (1yr post-grad): $33,894 | Annual Completions: 107
Elon's RTDCom: Building Foundational Skills for Evolving Media Careers
Program Analysis
Elon University's Bachelor's degree in Radio, Television, and Digital Communication (CIP 0907) offers a robust foundation for careers in the dynamic media landscape. Students in this program typically develop a comprehensive skill set encompassing content creation, production techniques across various platforms (audio, video, digital), media analysis, audience engagement strategies, and the ethical considerations of communication. You'll likely gain hands-on experience with industry-standard equipment and software, learning to craft compelling narratives and manage digital presence.
Upon graduation, alumni are well-prepared for a variety of roles. Entry-level positions might include Production Assistant, Social Media Coordinator, Junior Content Creator, or Broadcast Assistant, often starting in the low to mid-$30,000s, aligning with the reported median earnings of $33,894 one year post-graduation. As professionals gain experience, career paths can lead to roles such as Digital Marketing Manager, Video Producer, News Anchor/Reporter, Public Relations Specialist, or Station Manager. Mid-career salaries can range from $50,000 to $75,000, with senior roles like Director of Communications, Senior Producer, or Media Executive potentially earning $80,000 and above, depending on the organization and location.
While the initial median earnings are modest, the return on investment (ROI) for this degree should be considered in the context of its broad applicability and the evolving nature of the media industry. The cost of Elon University's degree should be weighed against the potential for salary growth and the acquisition of transferable skills. The demand for skilled communicators in digital spaces, content marketing, and multimedia production remains strong, driven by the continuous need for engaging content across all sectors.
Practical advice for prospective students includes actively seeking internships throughout your program to build a professional network and gain practical experience. Developing a strong portfolio showcasing your creative and technical abilities is crucial. Staying abreast of emerging technologies and platforms, such as AI in content creation or new social media trends, will enhance your marketability. Networking with industry professionals and alumni can provide invaluable insights and opportunities.
Career Paths
Graduates of Radio, Television, and Digital Communication at Elon University can pursue the following career paths:
- Social Media Coordinator. Median salary: $55,000, Strong growth outlook.
- Video Producer. Median salary: $65,000, Strong growth outlook.
- Digital Marketing Specialist. Median salary: $60,000, Strong growth outlook.
- Broadcast Journalist. Median salary: $58,000, Moderate growth outlook.
- Public Relations Specialist. Median salary: $62,000, Strong growth outlook.
Skills Gained
Key skills developed in this program:
- Digital Content Creation
- Video and Audio Production
- Social Media Strategy
- Media Analysis
- Communication and Storytelling
Frequently Asked Questions about Radio, Television, and Digital Communication at Elon University
Is Radio, Television, and Digital Communication. at Elon University worth it?
Elon University's Radio, Television, and Digital Communication program provides a solid foundation for a career in the evolving media industry. While the median first-year earnings of $33,894 are a starting point, the value lies in the acquisition of versatile skills applicable to high-demand areas like digital marketing and content creation. Graduates can expect salary growth as they gain experience, with mid-career professionals often earning $50,000-$75,000. The program's focus on practical skills and industry trends positions students for long-term career success in a field that consistently requires new talent.
What jobs can I get with a Radio, Television, and Digital Communication. degree?
A degree in Radio, Television, and Digital Communication from Elon University opens doors to a wide array of roles in the media and communications sectors. Entry-level positions often include Social Media Coordinator, Production Assistant, Junior Content Creator, or Broadcast Intern. With experience, graduates can advance to roles such as Digital Marketing Manager, Video Producer, Public Relations Specialist, News Reporter, or Station Manager. The median salary for these roles can vary, but many positions in digital media and marketing offer competitive compensation, with potential for significant increases based on performance and specialization.
How much do Radio, Television, and Digital Communication. graduates earn?
Graduates from Elon University's Radio, Television, and Digital Communication program typically see a median earning of $33,894 one year after graduation. Entry-level salaries often fall within this range. As professionals gain experience and specialize, earnings can increase substantially. Mid-career professionals (5-10 years of experience) in roles like Digital Marketing Manager or Senior Producer can expect to earn between $50,000 and $75,000 annually. Senior-level positions or those in management or specialized creative roles can command salaries exceeding $80,000, depending on the employer and geographic location.
Explore More
- All programs at Elon University
- Colleges in North Carolina
- College Majors
- Career Guides
- Salary by Major
- College Rankings
- H-1B Visa Salaries — Employer-reported salary data for visa workers
Analysis based on U.S. Department of Education data. Not enrollment advice. Verify information with the institution directly.