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Bethune-Cookman University

Daytona Beach, FL 32114-3099 — Private Nonprofit

Value Score: 65/100 | ROI Score: -35 | Affordability Score: 75/100

Tuition (In-State): $14,794 | Out-of-State: $14,794

Acceptance Rate: 88.2% | Graduation Rate: 29.0% | Retention Rate: 61.8%

Median Earnings (10yr): $38,518 | Median Debt: $31,000

SAT Average: 880 | ACT Midpoint: 17

Student Body Size: 2,732 (medium)

Pell Grant Recipients: 78.3% | Federal Loan Rate: 82.0%

Average Faculty Salary: $7,167/month

Tuition & Affordability Analysis

In-state tuition at Bethune-Cookman University is $14,794 per year, which is 62% below the national average for private institutions.

Out-of-state students pay $14,794/year — a premium of $0 over in-state rates. Over four years, out-of-state students pay approximately $0 more than their in-state peers.

Estimated four-year tuition cost: $59,176 (tuition only, not including room, board, and fees).

What You Actually Pay: Net Price by Family Income

The sticker price rarely reflects what families actually pay. After grants and scholarships, here is the average net price by family income bracket at Bethune-Cookman University:

  • Families earning $0–$30,000: $10,896/year
  • Families earning $30,001–$48,000: $11,487/year
  • Families earning $48,001–$75,000: $14,346/year
  • Families earning $75,001–$110,000: $17,882/year
  • Families earning $110,000+: $18,654/year

Low-income families receive an average discount of $3,898/year, paying just 74% of the sticker price.

Admissions Snapshot

Bethune-Cookman University has an acceptance rate of 88.2%, placing it in the Open Admission (85%+) category. This means roughly 774 students apply each year.

Bethune-Cookman University accepts the majority of applicants, making it an accessible option for students across a range of academic backgrounds.

The average SAT score of admitted students is 880, 17% below the national average. Test scores are one factor among many in the admissions process.

The ACT midpoint is 17, 19% below the national average.

Graduate Outcomes & Return on Investment

29.0% of students at Bethune-Cookman University complete their degree, 53% below the national average. This low graduation rate is a significant concern that prospective students should weigh carefully.

First-year retention rate: 61.8% (24% below the national average). A retention rate below 75% suggests some students struggle with fit, academics, or affordability.

Graduates of Bethune-Cookman University earn a median salary of $38,518 ten years after enrollment, 6% below the national average. This represents a $3,518/year earnings premium over the average high school diploma holder, or $105,540 in additional lifetime earnings over a 30-year career.

The median student debt at graduation is $31,000, 44% above the national average. On a standard 10-year repayment plan at 5.5% interest, this translates to approximately $336/month, with a total repayment of $40,320 (including $9,320 in interest).

Debt-to-Earnings Ratio: 0.80x. This ratio is approaching the caution zone. Graduates may face significant loan payments relative to income.

Breakeven Point: Based on the earnings premium over high school graduates, a degree from Bethune-Cookman University pays for itself in approximately 17 years. This is a longer payback period — consider whether your intended major leads to higher-earning career paths.

Financial Aid Profile

78.3% of students at Bethune-Cookman University receive Pell Grants (federal need-based aid for families earning under ~$60,000), 137% above the national average. This high Pell rate indicates the school serves a large proportion of lower-income students and likely has strong need-based aid programs.

82.0% of students take federal loans, 75% above the national average. This high borrowing rate means most students need loans to attend. Factor loan payments into your decision carefully.

Average faculty salary: $7,167/month, 18% below the national average. Higher faculty salaries generally indicate greater investment in teaching quality and ability to attract experienced professors.

Student Body & Campus Diversity

Bethune-Cookman University enrolls 2,732 undergraduate students. This mid-sized institution offers a balance between personalized attention and diverse academic offerings.

Diversity Index: 70/100 (higher = more diverse). Bethune-Cookman University has a highly diverse student body with strong representation across multiple racial and ethnic groups.

Student body composition: White 0%, Hispanic 5%, Black 54%, Asian 0%.

Bethune-Cookman University: Medium-sized Private Nonprofit Institution in Daytona Beach, FL

Report Card: Overall Grade D

Bethune-Cookman University receives an overall grade of D based on six dimensions:

  • Academics: F
  • Value: F
  • Outcomes: C
  • Affordability: A+

College Analysis

Bethune-Cookman University is a Private Nonprofit institution in Daytona Beach, FL with approximately 2,732 students. Academics: Offers a range of programs including business, education, and health sciences. Value: Moderate tuition with a relatively high affordability score, but graduates face significant debt. Outcomes: Low graduation rate and median earnings, indicating potential challenges for students.

The Verdict: Is Bethune-Cookman University Worth It?

Bethune-Cookman University presents a complex value proposition, with a median 10-year earnings of $38,518 and median debt of $31,000, resulting in a significantly negative ROI score of -35. This indicates that, on average, graduates earn less than their debt burden over a decade, and the initial investment does not yield a strong financial return. The out-of-state tuition is $14,794, which is relatively modest compared to many private institutions, but the low median earnings are a considerable concern. To break even on debt alone, assuming all earnings go towards repayment (which is unrealistic), it would take approximately 10 years of saving $31,000 at a rate of $3,100 per year, which is about 8% of the median annual earnings. This timeline is long, especially considering living expenses and potential interest on loans. While B-CU offers a valuable educational experience and fosters community, the financial outcomes suggest that students should carefully consider their major's earning potential and explore all available financial aid options. For students prioritizing immediate financial return on investment, B-CU may not be the most advantageous choice. However, for those seeking a specific educational environment and career path with potentially lower salary expectations but high personal fulfillment, it could still be a viable option if managed with financial prudence. Overall, based purely on financial metrics, it is overpriced.

Return on Investment

While the tuition is moderate, the significant debt and low earnings may not justify the cost for many students.

Debt Reality Check

Median student debt at Bethune-Cookman University: $31,000. Monthly payment on a standard 10-year plan: $352/month. Total repaid: $42,240 ($11,240 in interest).

Breakeven vs high school diploma: 3.6 years. Debt burden: Moderate. Salary needed for comfortable repayment: $42,240.

Strengths

  • Moderate tuition and high affordability score
  • Diverse student body with a significant black population

Weaknesses

  • Low graduation rate and median earnings
  • Significant student debt upon graduation

Academic Profile

SAT Average: 880. ACT Midpoint: 17. Retention Rate: 61.8%.

Bethune-Cookman University offers a range of undergraduate programs designed to prepare students for impactful careers and further academic pursuits. While specific departmental strengths can evolve, historically, programs in education, business, and nursing have been popular and well-regarded. The university emphasizes a liberal arts foundation, ensuring students develop critical thinking and communication skills across disciplines. Research opportunities, while perhaps not as extensive as at larger research institutions, are available, particularly for students who actively seek them out through faculty mentorship. The faculty, dedicated to the university's mission, often provide personalized attention, a hallmark of smaller private institutions. While faculty salary data is not provided, the student-faculty ratio (which can be inferred as likely favorable given the student population) often allows for more direct interaction and mentorship. The B-CU Honors Program provides a challenging academic environment for high-achieving students, offering enriched coursework and opportunities for leadership development. Study abroad programs, though potentially less numerous than at larger universities, can offer valuable global perspectives. Academic support services are crucial for student success, and B-CU typically offers resources such as tutoring centers, writing labs, and academic advising to help students navigate their coursework and achieve their academic goals.

Financial Aid Guide for Bethune-Cookman University

Pell Grant recipients: 78.3%. Students taking federal loans: 82.0%.

Navigating financial aid at Bethune-Cookman University involves understanding the interplay of federal, state, and institutional aid. As a private institution, B-CU aims to make education accessible through a combination of need-based and merit-based aid. For the 2023-2024 academic year, the average institutional aid package for undergraduate students can vary significantly based on financial need and academic merit. While specific dollar figures for typical aid packages across income levels aren't publicly detailed, students with demonstrated financial need, as determined by the FAFSA, are prioritized for grants and scholarships. Federal Pell Grants, for instance, can provide substantial support for low-income students, with award amounts often reaching up to $7,395 for the 2023-2024 academic year. Institutional scholarships are also available, often awarded based on academic achievement (GPA, test scores if considered), leadership, and specific talents. Work-study programs offer students the opportunity to earn money through part-time campus employment, providing valuable experience alongside financial assistance. Prospective students are strongly encouraged to complete the FAFSA as early as possible, typically by the priority deadline of March 1st, to maximize their eligibility for all aid types. Scholarship applications often have separate deadlines and requirements, so diligent research and timely submission are key. While B-CU is committed to affordability, the potential for negotiating aid packages is generally limited at most private institutions unless there's a significant change in financial circumstances or a competing offer from another university of similar standing. It's crucial to communicate openly with the financial aid office about any extenuating circumstances.

Hidden Costs at Bethune-Cookman University

  • Room and board costs can range from $9,000 to $12,000 annually, depending on the chosen meal plan and housing assignment.
  • Textbooks and course materials can add an estimated $1,000 to $1,500 per academic year.
  • Student activity fees, technology fees, and other miscellaneous campus fees can total around $500 to $800 per semester.
  • Transportation costs, especially for students traveling home or around Daytona Beach, can vary widely but budget at least $500-$1,000 annually.
  • Personal expenses, including toiletries, snacks, entertainment, and laundry, can easily amount to $1,500 to $2,500 per year.
  • Parking permits for students with vehicles can cost between $100 and $300 annually.
  • Health insurance, if not covered by a parent's plan, can add another $2,000 to $3,000 per year.

Alumni Outcomes & Career Paths

Bethune-Cookman University (B-CU) graduates enter a diverse job market, with alumni often finding roles in education, healthcare, social services, and business administration. While specific major employer data for B-CU is not readily available, institutions of its type and size typically see graduates recruited by local school districts, hospitals, and community organizations. For instance, in the education sector, alumni might be hired by the Volusia County Schools or other Florida-based districts. In healthcare, AdventHealth, with a significant presence in the Daytona Beach area, is a likely employer. Social work and human services roles could lead to employment with organizations like the United Way of Volusia-Daytona Beach. Business administration graduates may find opportunities in regional banks, retail management, or entry-level corporate roles.

Graduate school placement rates are not publicly detailed, but B-CU encourages further academic pursuits, particularly in fields like law, education, and social work. Notable alumni include Reverend Dr. Johnnie Colemon, a prominent religious leader, and Dr. Arlene P. Reed, an educator and administrator, indicating a tradition of leadership in service-oriented fields.

B-CU's career services department aims to connect students with internships and job opportunities. While specific internship pipelines are not highlighted, common pathways for students in business and communications might involve internships with local media outlets or marketing firms. For STEM fields, opportunities may be more limited locally but can be pursued through broader university partnerships or individual initiative. Geographic hiring patterns show a strong tendency for graduates to remain in Florida, particularly Central Florida, due to established networks and family ties. However, alumni in fields like education and business can be found nationwide, often in urban centers with larger demand for these professions.

Campus Life & Culture at Bethune-Cookman University

Bethune-Cookman University primarily serves a student body that is predominantly African American, reflecting its history as a Historically Black College or University (HBCU). The student population is largely drawn from Florida and surrounding Southern states, though a diverse mix of students from across the nation and internationally also contribute to the campus community. Students who thrive here are typically those who value a strong sense of community, embrace tradition, and are eager to engage in campus life and contribute to the university's legacy.

Bethune-Cookman University, nestled in Daytona Beach, Florida, offers a vibrant and historically rich campus experience deeply rooted in its traditions and the spirit of its founders. The 'B-CU' vibe is one of community, pride, and a strong sense of belonging, often described as a family atmosphere. Students here are encouraged to get involved, and the university boasts a robust array of student organizations, from academic clubs and cultural groups to service-oriented chapters. The Divine Nine, the National Pan-Hellenic Council fraternities and sororities, play a significant role in campus social life, hosting events, step shows, and engaging in community service throughout the year. Athletics are a major focal point, with the Wildcats competing in the MEAC conference. Football games, in particular, are a major draw, bringing the campus and the wider Daytona Beach community together. Beyond organized activities, students often gather in common spaces, study lounges, and at campus events like homecoming, which is a highlight of the academic year, drawing alumni back to campus for a week of festivities. Residential life is a core part of the B-CU experience, with several on-campus housing options available for freshmen and upperclassmen, fostering a close-knit community. Dining services provide a variety of options to fuel students through their academic and social endeavors. The overall atmosphere is one of spirited engagement, academic pursuit, and a deep connection to the university's legacy.

Campus Highlights

  • The historic Mary McLeod Bethune Foundation Home and Cultural Center, offering a tangible connection to the university's founder.
  • The vibrant tradition of Homecoming Week, a major event filled with parades, step shows, and alumni gatherings.
  • The strong presence and active role of the Divine Nine fraternities and sororities in campus life.
  • The spirited atmosphere surrounding B-CU Wildcats athletics, particularly football games.
  • The picturesque Daytona Beach location, offering students access to coastal activities and a unique environment.
  • The emphasis on community and a family-like atmosphere among students and faculty.
  • The legacy of Dr. Mary McLeod Bethune, whose vision continues to shape the university's mission and values.

Location & Regional Advantages

Bethune-Cookman University's location in Daytona Beach, Florida, offers a unique set of regional advantages and challenges for its students. Daytona Beach itself provides a moderate cost of living compared to major Florida metropolises like Miami or Orlando, making it more accessible for students managing expenses. The local job market is primarily driven by tourism, hospitality, healthcare, and a growing presence in aerospace and advanced manufacturing. Proximity to Orlando, approximately an hour's drive away, offers access to a larger job market with significant opportunities in theme parks, technology, healthcare, and entertainment industries. This proximity allows B-CU students to pursue internships and post-graduation employment in a more dynamic economic hub while benefiting from the more affordable living in Daytona Beach.

Quality of life in Daytona Beach is characterized by its famous beaches, a relaxed coastal atmosphere, and a variety of recreational activities. The weather is warm year-round, appealing to many. Safety can be a concern in any urban area, and while Daytona Beach has areas with higher crime rates, many surrounding communities are considered safe. The university's location on the Atlantic coast also provides a distinct campus experience. For career opportunities, the immediate Daytona Beach area offers entry-level positions, particularly in service industries. However, for more specialized or higher-paying roles, leveraging the proximity to Orlando and other Central Florida economic centers becomes crucial for B-CU graduates seeking to maximize their career potential.

How to Get Into Bethune-Cookman University

Bethune-Cookman University, with an admission rate of 88.2%, is generally considered accessible, meaning the admissions committee looks for students who meet basic academic requirements and demonstrate a genuine interest in the university's mission and community. While Early Decision (ED) and Early Action (EA) are not explicitly highlighted as having significant advantages due to the selectivity level, applying earlier in the cycle is always recommended to ensure full consideration for both admission and financial aid. The admissions office values a holistic review, meaning they look beyond just GPA and test scores (though these are important). They seek students who are engaged, have leadership potential, and are committed to contributing to the B-CU campus culture. A strong essay is crucial for showcasing personality, aspirations, and how a student aligns with the university's values. Topics that highlight resilience, community involvement, or a passion for a particular field of study tend to resonate well. Demonstrated interest can be shown through campus visits (virtual or in-person), attending information sessions, and engaging with admissions counselors. The timeline should focus on submitting the application, transcripts, and any required essays by the priority deadline, typically in the spring, to be considered for scholarships and aid. While SAT/ACT scores are not provided, applicants should aim for the strongest scores they can achieve, understanding that a solid academic record and compelling personal statement are paramount.

How Bethune-Cookman University Compares to Similar Schools

Similar schools: Florida Memorial University, Edward Waters University, Albany State University, Clark Atlanta University

Advantages

  • Stronger historical ties to HBCU traditions and community
  • Location in a more established tourist and coastal community
  • Potentially more personalized attention due to smaller class sizes

Disadvantages

  • Lower median graduate earnings compared to some peers
  • Lower graduation rates
  • Less diverse range of robust academic programs

Best For

  • Students seeking high-earning careers may want to consider alternatives.
  • Prospective students with lower financial means may benefit from the university's affordability.
  • Students interested in education and healthcare fields may find relevant programs.

Avoid If

  • Students looking for high graduation rates and strong job placement should consider other options.
  • Prospective students with a high tolerance for debt may want to reconsider.
  • Students expecting high earnings after graduation may need to look elsewhere.

Frequently Asked Questions about Bethune-Cookman University

How much does it cost to attend Bethune-Cookman University?

In-state tuition at Bethune-Cookman University is $14,794 per year, and out-of-state tuition is $14,794 per year. The median student debt at graduation is $31,000.

What is the acceptance rate at Bethune-Cookman University?

Bethune-Cookman University has an acceptance rate of 88.2%.

What is the graduation rate at Bethune-Cookman University?

Bethune-Cookman University has a graduation rate of 29.0%.

How much do Bethune-Cookman University graduates earn?

The median earnings for Bethune-Cookman University graduates 10 years after enrollment is $38,518. With median debt of $31,000, graduates earn roughly 1.2x their debt level annually.

How big is Bethune-Cookman University?

Bethune-Cookman University has approximately 2,732 students and is classified as a medium institution. It is located in Daytona Beach, FL and is a Private Nonprofit institution.

Is Bethune-Cookman University worth the cost?

Bethune-Cookman University has an ROI score of -35 out of 100. With in-state tuition of $14,794 per year and median post-graduation earnings of $38,518, the data suggests the return on investment may be below average.

Where is Bethune-Cookman University located?

Bethune-Cookman University is located in Daytona Beach, FL. It is a Private Nonprofit institution with approximately 2,732 students.

How much student debt do Bethune-Cookman University graduates have?

The median student debt for Bethune-Cookman University graduates is $31,000. With median earnings of $38,518 ten years after enrollment, graduates can expect a debt-to-income ratio of 80%.

Is Bethune-Cookman University a good college?

Bethune-Cookman University has a graduation rate of 29.0% and median post-graduation earnings of $38,518. High black student population (54.28%)

How does Bethune-Cookman University compare to similar colleges?

Low graduation rate (29.02%) Compared to peer institutions, Bethune-Cookman University has a lower graduation rate and median earnings, despite moderate tuition and a high affordability score.

What career prospects do Bethune-Cookman University graduates have?

Graduates may find career opportunities in fields such as education, healthcare, and business, but may face challenges due to lower earnings.

What should prospective students know about Bethune-Cookman University?

Bethune-Cookman University is positioned in a competitive market, offering a mix of programs but with significant challenges in terms of graduation and earnings.

What makes Bethune-Cookman University stand out?

Moderate tuition for in-state and out-of-state students

What are the pros and cons of attending Bethune-Cookman University?

Significant median debt for graduates ($31,000)

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Visit Bethune-Cookman University official website

View on College Scorecard (Dept. of Education)

Analysis based on U.S. Department of Education data. Not enrollment advice. Verify information with the institution directly.