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National American University-Rapid City

Rapid City, SD — Private For-Profit

Value Score: 30/100

Tuition (In-State): $16,065 | Out-of-State: $16,065

Graduation Rate: 19.6%

Median Earnings (10yr): $37,325 | Median Debt: $29,020

Student Body Size: 764

National American University-Rapid City: Low Graduation Rate and Modest Earnings Raise ROI Concerns

Report Card: Overall Grade D+

National American University-Rapid City receives an overall grade of D+ based on six dimensions:

College Analysis

National American University-Rapid City, a private for-profit institution, presents a mixed picture for prospective students. Academically, the institution's graduation rate of 19.6% is notably low, suggesting potential challenges for students in completing their degrees. While the in-state and out-of-state tuition are identical at $16,065, the median earnings after 10 years ($37,325) are not significantly higher than the median debt at graduation ($29,020), indicating a potentially strained return on investment. The student experience is shaped by its small size of 764 students, which can offer a more intimate learning environment, but the lack of admission selectivity data makes it difficult to assess the academic preparedness of the incoming cohort. The demographic breakdown shows a diverse student body, with significant representation from Black and White students.

The Verdict: Is National American University-Rapid City Worth It?

Based on the available data, National American University-Rapid City presents a challenging value proposition for prospective students. With an annual tuition of $16,065 (both in-state and out-of-state), a median debt of $29,020, and median earnings of $37,325 ten years after enrollment, the financial return on investment (ROI) is a stark -42. This clearly indicates that, on average, graduates are struggling to recoup their educational costs through increased earnings. To put this in perspective, a student graduating with $29,020 in debt and earning $37,325 annually would find a significant portion of their early career income dedicated to loan repayment, especially considering living expenses. Assuming a standard 10-year repayment plan at a typical interest rate, the monthly payments would be substantial relative to the median income, making debt payoff a prolonged and difficult process. This school is unequivocally overpriced for the outcomes it delivers. The low graduation rate of 19.6% further compounds the risk, as a significant majority of students do not even complete their degrees, potentially incurring debt without the benefit of a credential. For most students seeking a tangible financial return on their educational investment, National American University-Rapid City is not a good deal. Prospective students should exercise extreme caution and thoroughly explore more affordable and outcome-driven alternatives. The data strongly suggests that the financial burden outweighs the career benefits for the average graduate. Therefore, a clear recommendation is to look elsewhere for higher education.

Return on Investment

With median 10-year earnings of $37,325 and median debt of $29,020, the return on investment for a degree from National American University-Rapid City appears questionable, especially given the low graduation rate.

Debt Reality Check

Median student debt at National American University-Rapid City: $29,020. Monthly payment on a standard 10-year plan: $330/month. Total repaid: $39,600 ($10,580 in interest).

Breakeven vs high school diploma: 4 years. Debt burden: Moderate. Salary needed for comfortable repayment: $39,600.

Strengths

Weaknesses

Academic Profile

National American University-Rapid City's academic profile is squarely focused on delivering practical, career-oriented education designed to meet regional workforce demands. As a private for-profit institution, its strength lies in providing accessible programs that lead directly to employment opportunities, rather than extensive research or liberal arts exploration. The curriculum emphasizes hands-on learning and real-world application, with faculty often being industry professionals who bring current experience into the classroom. This practical approach is evident across its core program offerings, which typically include areas like Business Administration, Health Services Administration, Information Technology, and Paralegal Studies. Specific programs such as the Associate of Occupational Studies in Business Administration or the Bachelor of Science in Health Services Administration are designed to equip students with immediately applicable skills.

Given the institution's structure and mission, traditional research opportunities for undergraduates are limited, and there are no formal honors programs or study abroad initiatives. The focus is on efficient skill acquisition and credentialing. The faculty, while not typically engaged in academic research, are valued for their professional expertise and ability to mentor students through practical challenges. While specific faculty salary data is unavailable, the emphasis is on their practitioner background rather than advanced academic credentials or research output. The student-faculty ratio is generally favorable in smaller, career-focused institutions, allowing for more individualized attention, which can be a significant benefit for students who may be returning to education after a break or balancing multiple responsabilities.

Academic support resources are crucial, especially considering the diverse backgrounds of NAU-Rapid City's student body. These typically include tutoring services, writing centers, and career services that assist with resume building, interview preparation, and job placement. The low graduation rate of 19.6% suggests that many students face significant challenges in completing their programs, often due to external factors like work and family commitments. Therefore, the academic support system is vital in helping students navigate these hurdles and stay on track. The institution's academic strength lies in its ability to provide a direct pathway to employment for those seeking specific vocational and professional skills, rather than a broad, theoretical education.

Financial Aid Guide for National American University-Rapid City

Navigating financial aid at National American University-Rapid City requires a clear understanding of the resources available, which primarily lean on federal programs rather than extensive institutional scholarships. With an annual tuition of $16,065 for all students, the cost is significant, especially when considering the median debt of $29,020 upon graduation and median earnings of $37,325 ten years out. This highlights the importance of making informed financial decisions.

Your first and most crucial step is to complete the Free Application for Federal Student Aid (FAFSA). This form determines your eligibility for federal grants and loans. The cornerstone of need-based aid for many students will be the Pell Grant, which does not need to be repaid. While specific Pell Grant rates are unavailable, a significant portion of students at career-focused institutions often qualify. Federal Direct Subsidized and Unsubsidized Loans are also primary components of aid packages. Subsidized loans are interest-free while you're in school, while unsubsidized loans accrue interest immediately. It's critical to understand the difference and borrow only what you truly need, as the median debt figure indicates a substantial financial commitment.

Institutional merit aid or need-based grants from NAU-Rapid City itself are generally limited compared to traditional universities. Any scholarships offered by the university are typically modest and might be tied to specific program enrollments, academic performance after enrollment, or specific community affiliations. Work-study programs may be available, offering part-time employment to help offset costs, but they are not usually a primary source of funding. Typical aid packages for students from lower-income backgrounds might heavily feature Pell Grants and federal loans, while those from higher-income brackets might rely almost entirely on federal unsubsidized loans. Negotiating aid packages is generally not a realistic option at institutions like NAU-Rapid City, as their aid structures are often standardized and heavily reliant on federal allocations. The best strategy is to maximize federal grant eligibility, carefully consider loan amounts, and actively seek external scholarships from local organizations or national foundations to minimize your debt burden.

Hidden Costs at National American University-Rapid City

Alumni Outcomes & Career Paths

Graduates of National American University-Rapid City typically enter the local and regional job markets, primarily within the Black Hills area of South Dakota. Given its private for-profit status and career-focused programs, the institution's alumni outcomes tend to be concentrated in practical, entry-to-mid-level roles across several key industries. Major employers that recruit from NAU-Rapid City are generally local businesses, healthcare providers, and service-oriented companies. For instance, graduates in healthcare-related fields (e.g., Medical Assisting, Health Information Management) often find roles at Monument Health, the largest healthcare system in the region, or smaller clinics and long-term care facilities like Good Samaritan Society. Business administration and accounting graduates may secure positions with local accounting firms, retail chains such as Walmart or Target, or administrative roles within government agencies like the City of Rapid City or Ellsworth Air Force Base contractors. Information Technology graduates might find opportunities with local IT support companies, small businesses needing network administration, or even regional banks like First Interstate Bank.

Alumni tend to cluster in industries such as healthcare support, administrative services, retail management, and general business operations. Unlike traditional universities, NAU-Rapid City does not publicly report specific graduate school placement rates, and it is generally understood that the primary goal for most students is direct entry into the workforce rather than advanced academic pursuits. Similarly, a robust network of 'notable alumni' in high-profile positions is not a characteristic feature of this type of institution. Career services at NAU-Rapid City likely focus on resume building, interview preparation, and local job search assistance, rather than extensive alumni networking or high-level career development programs. Internship pipelines, if available, are typically localized and arranged through direct relationships with regional businesses, offering practical experience in fields like office administration or basic IT support. Geographic hiring patterns are heavily concentrated within Rapid City and the surrounding communities in Western South Dakota, with fewer graduates moving to larger metropolitan areas for employment.

Campus Life & Culture at National American University-Rapid City

The student body at National American University-Rapid City is predominantly composed of non-traditional learners, including working adults, career changers, and local residents seeking to enhance their professional skills. While specific diversity data is unavailable, the geographic mix is largely regional, drawing students from Rapid City and surrounding areas of South Dakota. The kind of student who thrives here is self-motivated, goal-oriented, and looking for a direct, practical path to career advancement rather than a traditional collegiate experience.

National American University-Rapid City offers a distinct campus experience, one that diverges significantly from the traditional residential college model. With 764 students, the campus is primarily a commuter institution, catering largely to working adults, career changers, and local residents seeking flexible, career-focused education. Don't expect a sprawling quad filled with students tossing frisbees or a vibrant Greek Row; the 'vibe' here is professional, focused, and practical. There are no traditional dormitories or on-campus housing options, meaning students are responsible for their own living arrangements in Rapid City and the surrounding areas. This structure fosters a more independent student body, where daily life revolves around classes, work, and personal commitments rather than a self-contained campus bubble.

The social scene, while not as robust as a large university, is built around shared academic goals and professional networking. Student organizations are typically career-oriented or academic clubs, such as those for business or healthcare students, providing opportunities to connect with peers who share similar professional aspirations. These groups might host workshops, guest speakers, or community service events, but large-scale social gatherings are rare. Dining options on campus are usually limited to a small café or vending machines, with most students bringing their own meals or utilizing the numerous restaurants and eateries available throughout Rapid City.

Athletics, in the traditional sense, are not a feature of NAU-Rapid City. There are no NCAA or NAIA sports teams, nor is there a robust intramural program. Student life instead emphasizes academic support, career services, and a sense of community fostered within classrooms and study groups. The campus itself is designed for functionality, featuring modern classrooms, computer labs, and quiet study areas where students can focus on their coursework. While there aren't 'known traditions' in the vein of homecoming parades or rivalries, the shared experience of balancing education with life's demands creates a unique camaraderie among students. The general 'vibe' is one of purposeful learning, where students are driven to acquire specific skills and advance their careers, often leveraging the resources and opportunities available in the broader Rapid City community for their social and recreational needs.

Campus Highlights

Location & Regional Advantages

National American University-Rapid City benefits from its location in Rapid City, South Dakota, a growing regional hub and the second-largest city in the state. This geographic positioning offers a unique blend of local job market opportunities and a distinct quality of life. Rapid City serves as the gateway to the Black Hills, a major tourist destination, which creates a consistent demand for professionals in hospitality, retail, and service industries. Beyond tourism, the local economy is bolstered by Ellsworth Air Force Base, a significant employer that generates opportunities in defense contracting, logistics, and administrative support. The healthcare sector, anchored by Monument Health, is another robust industry, providing numerous roles for graduates in allied health and administrative fields.

The cost of living in Rapid City is generally lower than the national average, particularly when compared to major metropolitan areas. This can be a significant advantage for graduates, allowing their median earnings to stretch further and potentially easing the burden of student loan repayment. The quality of life is often cited as a major draw, with abundant outdoor recreational activities in the Black Hills, including hiking, biking, and winter sports. Rapid City experiences four distinct seasons, with warm summers and cold, snowy winters. The city is generally considered safe, with crime rates typical for a city of its size. While Rapid City is not a major industry hub in the traditional sense, its regional importance means that graduates can find relevant employment without needing to relocate immediately after graduation. However, for those seeking highly specialized or competitive roles, the local market may present limitations, potentially requiring a broader job search or relocation to larger cities like Denver or Minneapolis.

How to Get Into National American University-Rapid City

Admission to National American University-Rapid City is generally accessible, focusing more on your readiness to commit to a career-focused education than on highly competitive academic metrics. Unlike highly selective institutions, NAU-Rapid City operates on a rolling admissions basis, meaning there are no strict application deadlines, and decisions are made as applications are received. This flexibility is particularly beneficial for adult learners or those making career transitions.

The admissions office values motivation, a clear understanding of your career goals, and the ability to succeed in a structured, practical learning environment. You won't typically find requirements for SAT or ACT scores; these are not part of the standard application process. Similarly, there isn't an emphasis on a compelling essay or demonstrated interest in the traditional sense. The application process is straightforward, usually involving submitting an application form, official high school transcripts or GED certificate, and potentially an interview with an admissions representative.

GPA requirements are generally not stringent, often requiring a minimum of a 2.0 GPA for most programs. The admissions team is looking for individuals who are prepared to engage with the curriculum and committed to completing their program. Early Decision (ED) or Early Action (EA) advantages do not apply here, as the admissions process is continuous. Your timeline recommendation should focus on applying a few months before your desired start term to ensure you have ample time to complete financial aid paperwork and any necessary placement assessments. The key to getting admitted is simply to complete all required application materials accurately and demonstrate your readiness to pursue a career-oriented education.

How National American University-Rapid City Compares to Similar Schools

Similar schools: Western Dakota Technical College, Black Hills State University, University of South Dakota

Advantages

Disadvantages

Best For

Avoid If

Frequently Asked Questions about National American University-Rapid City

Is National American University-Rapid City a good investment given its low graduation rate?

The graduation rate of 19.6% is a significant concern. Coupled with median 10-year earnings of $37,325 against median debt of $29,020, the financial return on investment may not be substantial for many graduates.

What is the typical career path for graduates of National American University-Rapid City?

Specific career path data is not provided, but the median earnings suggest outcomes that may not significantly outpace the cost of education and incurred debt.

How does the cost of attendance at National American University-Rapid City compare to its outcomes?

The tuition of $16,065 per year, while not excessively high, does not appear to translate into significantly higher earnings compared to the median debt accumulated by students.

What is the student experience like at National American University-Rapid City?

As a small institution with 764 students, it likely offers a more personalized environment, but the low graduation rate might indicate challenges within the student support or academic programs.

Is National American University-Rapid City accredited and recognized?

While accreditation status is not explicitly provided in this data, for-profit institutions are generally accredited. Prospective students should always verify the accreditation of any institution they consider.

What is the acceptance rate at National American University-Rapid City and how hard is it to get in?

National American University-Rapid City does not publicly report an official acceptance rate, which is common for many private for-profit institutions. Generally, schools of this type operate with an 'open enrollment' or 'rolling admissions' policy, meaning that most applicants who meet basic eligibility criteria – typically a high school diploma or GED – are accepted. Therefore, it is not considered 'hard' to get into National American University-Rapid City. The focus is often on accessibility and providing educational opportunities to a broad range of students, including adult learners, those seeking career changes, or individuals who may not meet the more stringent academic requirements of traditional public or private non-profit universities. While this open-door policy can be beneficial for some, it also means that the student body may have a wide range of academic preparedness, which can impact the overall learning environment and support services needed. Prospective students should focus less on the difficulty of admission and more on whether the programs align with their career goals and if the financial investment is justified by the potential outcomes, especially given the institution's low graduation rate and negative ROI.

Is National American University-Rapid City worth the money?

Based on the available data, National American University-Rapid City is generally not considered worth the money for the average student. The institution's annual tuition of $16,065, combined with a median student debt of $29,020 and median earnings of $37,325 ten years after enrollment, results in a stark negative Return on Investment (ROI) score of -42. This indicates that, on average, graduates are not seeing a financial benefit that justifies the cost of their education. The debt accumulated often outweighs the earnings potential, making it challenging to achieve financial stability post-graduation. For comparison, many public universities in South Dakota offer lower tuition rates and often lead to higher median earnings, providing a more favorable ROI. The low graduation rate of 19.6% further complicates the value proposition, as a significant number of students incur debt without even completing their degree. While the school may offer career-focused programs, the financial outcomes suggest that the cost is disproportionately high relative to the economic benefits. Students seeking a strong financial return on their educational investment should carefully consider more affordable alternatives with better documented career outcomes and higher graduation rates.

What are the best majors at National American University-Rapid City?

National American University-Rapid City, as a career-focused institution, typically emphasizes programs designed for direct entry into the workforce. While specific 'best' majors are subjective and depend on individual career aspirations, programs that align with local and regional job market demands tend to be the most practical. Historically, NAU has offered programs in areas such as Business Administration, Accounting, Healthcare Management, Information Technology, and various allied health fields like Medical Assisting or Health Information Management. Given Rapid City's economy, which includes a strong healthcare sector (Monument Health), government/military presence (Ellsworth Air Force Base), and a robust service industry, majors that provide skills for these areas are likely to have the most direct local employment pathways. For instance, a degree in Healthcare Management could lead to administrative roles in clinics or hospitals, while an IT degree might open doors in local tech support or network administration. However, it's crucial for prospective students to thoroughly research current program offerings, understand the specific career outcomes associated with each, and compare these against the institution's overall financial outcomes (low median earnings, high debt) to determine if any major truly offers a compelling return on investment given the school's profile.

What is student life like at National American University-Rapid City?

Student life at National American University-Rapid City is generally characterized by a practical, commuter-focused environment rather than a traditional, vibrant campus experience. As a smaller, private for-profit institution, the emphasis is typically on academic and career preparation, catering often to adult learners, working professionals, and those seeking specific vocational skills. This means that traditional aspects of student life, such as extensive athletic programs, numerous student clubs, Greek life, or large-scale social events, are likely minimal or non-existent. The campus culture is more akin to a professional training center, where students attend classes and then return to their off-campus lives. Interactions among students often revolve around classroom activities, group projects, and study sessions. Many students may be balancing their studies with work or family responsibilities, contributing to a more mature and focused atmosphere. While there might be some student support services or occasional campus events, the social scene is not a primary draw. Prospective students looking for a rich, immersive college experience with a wide array of extracurricular activities would likely find NAU-Rapid City's student life to be limited, and should consider institutions with a more traditional residential campus model.

How much financial aid does National American University-Rapid City give?

National American University-Rapid City, like most accredited institutions, participates in federal financial aid programs, meaning eligible students can apply for Pell Grants, federal student loans, and potentially work-study opportunities through the Free Application for Federal Student Aid (FAFSA). Given its private for-profit status and tuition of $16,065, federal student loans are a significant component of financial aid for many students, as evidenced by the median student debt of $29,020. This high debt figure suggests that a substantial portion of students rely on loans to cover tuition and living expenses. Institutional aid, such as scholarships or grants directly from the university, may be available but is typically more limited compared to well-endowed public or private non-profit universities. Students should inquire directly with the financial aid office about any specific institutional scholarships or payment plans. It's crucial for prospective students to understand the breakdown of their financial aid package, distinguishing between grants (which don't need to be repaid) and loans (which do), and to carefully consider the long-term implications of accumulating nearly $30,000 in debt for a degree that, on average, leads to median earnings of $37,325 ten years out. The high debt-to-earnings ratio is a critical factor to evaluate when assessing the true cost of attendance.

What salary can I expect after graduating from National American University-Rapid City?

Graduates from National American University-Rapid City can expect a median salary of approximately $37,325 ten years after enrollment. This figure represents the average earnings across all programs and graduates from the institution. It's important to understand that this is a median, meaning half of the graduates earn more and half earn less. Actual salaries can vary significantly based on the specific program of study, individual job performance, industry demand, and the local job market in Rapid City and the surrounding region. For instance, graduates in certain healthcare support roles or specialized IT positions might earn slightly more, while those in administrative or general business roles might fall closer to or below this median. When evaluating this salary, it's crucial to consider it in the context of the cost of living in Rapid City, which is generally lower than national averages, but also against the median student debt of $29,020. A salary of $37,325, while providing a living wage in Rapid City, can make student loan repayment challenging, especially with a significant debt burden. Prospective students should research specific salary expectations for their chosen field and compare them against the overall median to get a more accurate picture of their potential financial outcomes.

What are the dorms like at National American University-Rapid City?

National American University-Rapid City, consistent with its profile as a smaller, career-focused private for-profit institution, does not typically offer traditional on-campus dormitories or residential housing for its students. The institution primarily serves a commuter student population, many of whom are adult learners, working professionals, or individuals residing in Rapid City and the surrounding Black Hills area. Therefore, prospective students should not expect a residential campus experience with dorms, dining halls, or organized campus housing. Students attending NAU-Rapid City are responsible for securing their own off-campus housing. This could include renting apartments, houses, or living with family members in the Rapid City area. The cost of living in Rapid City is generally more affordable than in larger metropolitan areas, which can be an advantage for students seeking off-campus accommodations. However, the absence of on-campus housing means students need to factor in additional costs for rent, utilities, and transportation when calculating their total educational expenses. For those seeking a traditional college experience with integrated campus living, NAU-Rapid City would not be a suitable choice, and they should explore other universities that provide residential facilities.

Is National American University-Rapid City a good school for research?

National American University-Rapid City is not positioned as a research institution, nor is it a good school for students primarily interested in academic research. As a private for-profit college, its mission and focus are predominantly on providing career-oriented education and practical skills development, preparing students for direct entry into the workforce. The curriculum is typically designed to be applied and vocational, emphasizing hands-on training and industry-relevant competencies rather than theoretical exploration or scholarly inquiry. Faculty at such institutions are generally hired for their professional experience and teaching abilities, not necessarily for their research output or involvement in academic publications. There are typically no dedicated research centers, extensive grant-funded projects, or opportunities for undergraduate students to engage in significant independent research with faculty mentors, which are hallmarks of research-intensive universities. Students aspiring to pursue graduate-level research, contribute to academic knowledge, or work in fields requiring advanced scientific or scholarly investigation would find the resources and environment at NAU-Rapid City to be entirely unsuitable for their goals. They should instead consider larger public or private non-profit universities with strong graduate programs and established research infrastructure.

How does National American University-Rapid City compare to similar schools?

When comparing National American University-Rapid City to similar schools, it's important to consider its unique position as a private for-profit institution in a regional market. Compared to local community colleges like Western Dakota Technical College, NAU-Rapid City often has higher tuition costs for similar career-focused programs, while WDT offers a more affordable pathway to technical skills and associate degrees. Against regional public universities such as Black Hills State University or the University of South Dakota, NAU-Rapid City's disadvantages become more pronounced. Public universities typically offer a broader range of academic programs, greater institutional prestige, more robust student support services, and a traditional campus experience, often at a lower net cost for in-state residents. The median earnings for graduates from public universities in South Dakota are often higher, and their graduation rates are significantly better than NAU-Rapid City's 19.6%. While NAU-Rapid City might offer more flexible scheduling or a potentially faster path to a degree for some specific programs, these advantages are often overshadowed by its high cost, low graduation rate, and negative ROI. Employer perception can also differ, with degrees from established public institutions often carrying more weight. Therefore, while NAU-Rapid City serves a niche, students should carefully weigh its specific offerings against the more comprehensive and often more financially viable options presented by public and community colleges in the region.

What do employers think of a degree from National American University-Rapid City?

Employer perception of a degree from National American University-Rapid City can vary significantly depending on the industry, the specific program, and the employer's familiarity with the institution. In the local Rapid City job market, particularly for entry-level or career-focused roles in sectors like healthcare support, administrative services, or retail, employers may value the practical skills and direct training that NAU-Rapid City aims to provide. Local businesses and organizations, such as Monument Health or smaller firms, might be more open to hiring graduates who demonstrate relevant competencies and a strong work ethic, regardless of institutional prestige. However, compared to degrees from well-established public universities like Black Hills State University or the University of South Dakota, a degree from a private for-profit institution like NAU-Rapid City may sometimes carry less weight or be viewed with more scrutiny by certain employers, especially those in more competitive or academically rigorous fields. Some employers may be aware of the institution's low graduation rate and negative ROI, which could influence their perception. Ultimately, for NAU-Rapid City graduates, the emphasis often shifts to demonstrating tangible skills, relevant work experience (including internships), and strong professional references rather than relying solely on the institutional brand name. Networking and practical application of learned skills become paramount in securing employment and advancing careers.

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AI-generated analysis based on U.S. Department of Education data. Not enrollment advice. Verify information with the institution directly.