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Bethune-Cookman University

Daytona Beach, FL — Private Nonprofit

Value Score: 30/100

Tuition (In-State): $14,794 | Out-of-State: $14,794

Acceptance Rate: 88.2% | Graduation Rate: 29.0%

Median Earnings (10yr): $38,518 | Median Debt: $31,000

Student Body Size: 2,732

Bethune-Cookman University: Low Graduation Rate and Modest Earnings Impact Value Proposition

Report Card: Overall Grade D

Bethune-Cookman University receives an overall grade of D based on six dimensions:

College Analysis

Bethune-Cookman University, a private nonprofit institution in Daytona Beach, FL, presents a mixed picture regarding its academic offerings and student outcomes. While it serves a significant population of Black students, its graduation rate stands at a concerning 29.0%, suggesting potential challenges in student retention and success through degree completion. The median earnings for graduates 10 years after entry are $38,518, which, when compared to the median debt of $31,000 at graduation, indicates a relatively slow return on investment. The affordability score of 75 suggests that while tuition might be manageable for some, the long-term financial outcomes may not fully justify the cost for all.

The student experience at Bethune-Cookman is shaped by its medium-sized student body of 2,732. However, the low admission selectivity, with an 88.2% acceptance rate, may indicate a less academically rigorous environment compared to more selective institutions. The institution's focus on serving its demographic is notable, but the overall value proposition is impacted by the low graduation rate and modest post-graduation earnings relative to the debt incurred. Prospective students should carefully consider these factors in relation to their career goals and financial planning.

The Verdict: Is Bethune-Cookman University Worth It?

Bethune-Cookman University presents a complex value proposition, with a median 10-year earnings of $38,518 and median debt of $31,000, resulting in a significantly negative ROI score of -35. This indicates that, on average, graduates earn less than their debt burden over a decade, and the initial investment does not yield a strong financial return. The out-of-state tuition is $14,794, which is relatively modest compared to many private institutions, but the low median earnings are a considerable concern. To break even on debt alone, assuming all earnings go towards repayment (which is unrealistic), it would take approximately 10 years of saving $31,000 at a rate of $3,100 per year, which is about 8% of the median annual earnings. This timeline is long, especially considering living expenses and potential interest on loans. While B-CU offers a valuable educational experience and fosters community, the financial outcomes suggest that students should carefully consider their major's earning potential and explore all available financial aid options. For students prioritizing immediate financial return on investment, B-CU may not be the most advantageous choice. However, for those seeking a specific educational environment and career path with potentially lower salary expectations but high personal fulfillment, it could still be a viable option if managed with financial prudence. Overall, based purely on financial metrics, it is overpriced.

Return on Investment

With median 10-year earnings of $38,518 and median debt of $31,000, Bethune-Cookman University's return on investment appears challenging, especially given the low graduation rate. The ROI score of -35 further suggests that the degree may not be worth the cost for many students.

Debt Reality Check

Median student debt at Bethune-Cookman University: $31,000. Monthly payment on a standard 10-year plan: $352/month. Total repaid: $42,240 ($11,240 in interest).

Breakeven vs high school diploma: 3.6 years. Debt burden: Moderate. Salary needed for comfortable repayment: $42,240.

Strengths

Weaknesses

Academic Profile

Bethune-Cookman University offers a range of undergraduate programs designed to prepare students for impactful careers and further academic pursuits. While specific departmental strengths can evolve, historically, programs in education, business, and nursing have been popular and well-regarded. The university emphasizes a liberal arts foundation, ensuring students develop critical thinking and communication skills across disciplines. Research opportunities, while perhaps not as extensive as at larger research institutions, are available, particularly for students who actively seek them out through faculty mentorship. The faculty, dedicated to the university's mission, often provide personalized attention, a hallmark of smaller private institutions. While faculty salary data is not provided, the student-faculty ratio (which can be inferred as likely favorable given the student population) often allows for more direct interaction and mentorship. The B-CU Honors Program provides a challenging academic environment for high-achieving students, offering enriched coursework and opportunities for leadership development. Study abroad programs, though potentially less numerous than at larger universities, can offer valuable global perspectives. Academic support services are crucial for student success, and B-CU typically offers resources such as tutoring centers, writing labs, and academic advising to help students navigate their coursework and achieve their academic goals.

Financial Aid Guide for Bethune-Cookman University

Navigating financial aid at Bethune-Cookman University involves understanding the interplay of federal, state, and institutional aid. As a private institution, B-CU aims to make education accessible through a combination of need-based and merit-based aid. For the 2023-2024 academic year, the average institutional aid package for undergraduate students can vary significantly based on financial need and academic merit. While specific dollar figures for typical aid packages across income levels aren't publicly detailed, students with demonstrated financial need, as determined by the FAFSA, are prioritized for grants and scholarships. Federal Pell Grants, for instance, can provide substantial support for low-income students, with award amounts often reaching up to $7,395 for the 2023-2024 academic year. Institutional scholarships are also available, often awarded based on academic achievement (GPA, test scores if considered), leadership, and specific talents. Work-study programs offer students the opportunity to earn money through part-time campus employment, providing valuable experience alongside financial assistance. Prospective students are strongly encouraged to complete the FAFSA as early as possible, typically by the priority deadline of March 1st, to maximize their eligibility for all aid types. Scholarship applications often have separate deadlines and requirements, so diligent research and timely submission are key. While B-CU is committed to affordability, the potential for negotiating aid packages is generally limited at most private institutions unless there's a significant change in financial circumstances or a competing offer from another university of similar standing. It's crucial to communicate openly with the financial aid office about any extenuating circumstances.

Hidden Costs at Bethune-Cookman University

Alumni Outcomes & Career Paths

Bethune-Cookman University (B-CU) graduates enter a diverse job market, with alumni often finding roles in education, healthcare, social services, and business administration. While specific major employer data for B-CU is not readily available, institutions of its type and size typically see graduates recruited by local school districts, hospitals, and community organizations. For instance, in the education sector, alumni might be hired by the Volusia County Schools or other Florida-based districts. In healthcare, AdventHealth, with a significant presence in the Daytona Beach area, is a likely employer. Social work and human services roles could lead to employment with organizations like the United Way of Volusia-Daytona Beach. Business administration graduates may find opportunities in regional banks, retail management, or entry-level corporate roles.

Graduate school placement rates are not publicly detailed, but B-CU encourages further academic pursuits, particularly in fields like law, education, and social work. Notable alumni include Reverend Dr. Johnnie Colemon, a prominent religious leader, and Dr. Arlene P. Reed, an educator and administrator, indicating a tradition of leadership in service-oriented fields.

B-CU's career services department aims to connect students with internships and job opportunities. While specific internship pipelines are not highlighted, common pathways for students in business and communications might involve internships with local media outlets or marketing firms. For STEM fields, opportunities may be more limited locally but can be pursued through broader university partnerships or individual initiative. Geographic hiring patterns show a strong tendency for graduates to remain in Florida, particularly Central Florida, due to established networks and family ties. However, alumni in fields like education and business can be found nationwide, often in urban centers with larger demand for these professions.

Campus Life & Culture at Bethune-Cookman University

Bethune-Cookman University primarily serves a student body that is predominantly African American, reflecting its history as a Historically Black College or University (HBCU). The student population is largely drawn from Florida and surrounding Southern states, though a diverse mix of students from across the nation and internationally also contribute to the campus community. Students who thrive here are typically those who value a strong sense of community, embrace tradition, and are eager to engage in campus life and contribute to the university's legacy.

Bethune-Cookman University, nestled in Daytona Beach, Florida, offers a vibrant and historically rich campus experience deeply rooted in its traditions and the spirit of its founders. The 'B-CU' vibe is one of community, pride, and a strong sense of belonging, often described as a family atmosphere. Students here are encouraged to get involved, and the university boasts a robust array of student organizations, from academic clubs and cultural groups to service-oriented chapters. The Divine Nine, the National Pan-Hellenic Council fraternities and sororities, play a significant role in campus social life, hosting events, step shows, and engaging in community service throughout the year. Athletics are a major focal point, with the Wildcats competing in the MEAC conference. Football games, in particular, are a major draw, bringing the campus and the wider Daytona Beach community together. Beyond organized activities, students often gather in common spaces, study lounges, and at campus events like homecoming, which is a highlight of the academic year, drawing alumni back to campus for a week of festivities. Residential life is a core part of the B-CU experience, with several on-campus housing options available for freshmen and upperclassmen, fostering a close-knit community. Dining services provide a variety of options to fuel students through their academic and social endeavors. The overall atmosphere is one of spirited engagement, academic pursuit, and a deep connection to the university's legacy.

Campus Highlights

Location & Regional Advantages

Bethune-Cookman University's location in Daytona Beach, Florida, offers a unique set of regional advantages and challenges for its students. Daytona Beach itself provides a moderate cost of living compared to major Florida metropolises like Miami or Orlando, making it more accessible for students managing expenses. The local job market is primarily driven by tourism, hospitality, healthcare, and a growing presence in aerospace and advanced manufacturing. Proximity to Orlando, approximately an hour's drive away, offers access to a larger job market with significant opportunities in theme parks, technology, healthcare, and entertainment industries. This proximity allows B-CU students to pursue internships and post-graduation employment in a more dynamic economic hub while benefiting from the more affordable living in Daytona Beach.

Quality of life in Daytona Beach is characterized by its famous beaches, a relaxed coastal atmosphere, and a variety of recreational activities. The weather is warm year-round, appealing to many. Safety can be a concern in any urban area, and while Daytona Beach has areas with higher crime rates, many surrounding communities are considered safe. The university's location on the Atlantic coast also provides a distinct campus experience. For career opportunities, the immediate Daytona Beach area offers entry-level positions, particularly in service industries. However, for more specialized or higher-paying roles, leveraging the proximity to Orlando and other Central Florida economic centers becomes crucial for B-CU graduates seeking to maximize their career potential.

How to Get Into Bethune-Cookman University

Bethune-Cookman University, with an admission rate of 88.2%, is generally considered accessible, meaning the admissions committee looks for students who meet basic academic requirements and demonstrate a genuine interest in the university's mission and community. While Early Decision (ED) and Early Action (EA) are not explicitly highlighted as having significant advantages due to the selectivity level, applying earlier in the cycle is always recommended to ensure full consideration for both admission and financial aid. The admissions office values a holistic review, meaning they look beyond just GPA and test scores (though these are important). They seek students who are engaged, have leadership potential, and are committed to contributing to the B-CU campus culture. A strong essay is crucial for showcasing personality, aspirations, and how a student aligns with the university's values. Topics that highlight resilience, community involvement, or a passion for a particular field of study tend to resonate well. Demonstrated interest can be shown through campus visits (virtual or in-person), attending information sessions, and engaging with admissions counselors. The timeline should focus on submitting the application, transcripts, and any required essays by the priority deadline, typically in the spring, to be considered for scholarships and aid. While SAT/ACT scores are not provided, applicants should aim for the strongest scores they can achieve, understanding that a solid academic record and compelling personal statement are paramount.

How Bethune-Cookman University Compares to Similar Schools

Similar schools: Florida Memorial University, Edward Waters University, Albany State University, Clark Atlanta University

Advantages

Disadvantages

Best For

Avoid If

Frequently Asked Questions about Bethune-Cookman University

Is Bethune-Cookman University a good investment given its ROI score?

With a negative ROI score and modest earnings compared to debt, prospective students should carefully evaluate the financial implications of attending Bethune-Cookman University.

What are the primary academic challenges at Bethune-Cookman University?

The most significant academic challenge highlighted by the data is the low graduation rate of 29.0%, indicating potential difficulties for students in completing their degrees.

How does Bethune-Cookman University's affordability compare to its outcomes?

While Bethune-Cookman University has an Affordability Score of 75, the median earnings of $38,518 10 years after entry may not fully compensate for the $31,000 median debt at graduation for all students.

What is the student body like at Bethune-Cookman University?

Bethune-Cookman University has a medium-sized student body of 2,732, with a significant percentage of Black students (54.3%).

Should I consider Bethune-Cookman University if I am looking for a highly selective institution?

No, Bethune-Cookman University has a high admission rate of 88.2%, suggesting it is not a highly selective institution.

What is the acceptance rate at Bethune-Cookman University and how hard is it to get in?

Bethune-Cookman University (B-CU) has a relatively high admission rate of 88.2%, suggesting it is accessible to a broad range of applicants. This means that while B-CU is selective, it is not exceptionally difficult to gain admission. The university aims to provide opportunities for students seeking an HBCU experience. To increase your chances of admission, ensure you meet the basic academic requirements, which typically include a high school diploma or GED. Stronger academic performance, demonstrated through GPA and standardized test scores (if submitted), can certainly bolster an application. It's also beneficial to submit a well-crafted personal essay and secure strong letters of recommendation. B-CU emphasizes holistic review, so extracurricular involvement, leadership roles, and community service can also positively impact your application. Prospective students should visit the admissions website for the most current application deadlines and specific requirements, and consider attending an open house or campus tour to demonstrate interest.

Is Bethune-Cookman University worth the money?

Evaluating Bethune-Cookman University's worth involves balancing its educational and cultural offerings against its financial outcomes. With a median 10-year earning of $38,518 and median debt of $31,000, the university's ROI score of -35 suggests a challenging financial return. The cost of tuition, $14,794 annually (in-state and out-of-state), is moderate, but the earnings potential post-graduation is a significant factor. For every dollar spent on tuition, graduates earn approximately $2.60 over ten years, which is a low return. The debt-to-earnings ratio is high, meaning a substantial portion of a graduate's income would be dedicated to loan repayment for an extended period. While B-CU provides a valuable HBCU experience, community, and specific career preparation, students must critically assess if the career paths available to graduates align with their financial goals. If maximizing earning potential is a primary objective, other institutions might offer a stronger financial ROI. However, for students seeking the unique cultural and educational environment of B-CU, and who have a clear career path with manageable salary expectations, it can be a worthwhile investment if approached with careful financial planning.

What are the best majors at Bethune-Cookman University?

Bethune-Cookman University offers a range of programs, with certain majors historically showing stronger outcomes and alignment with the university's strengths. Programs in Education, such as Elementary Education and Secondary Education, are often robust at HBCUs, preparing graduates for critical roles in school systems, particularly within communities that value diverse educators. The Business Administration program, with concentrations like Marketing and Management, can lead to opportunities in regional commerce and corporate settings. For students interested in service and advocacy, majors like Social Work and Criminal Justice are strong choices, aligning with the university's mission to serve and uplift. While B-CU may not have extensive STEM offerings compared to larger research institutions, programs in areas like Biology or Chemistry can serve as excellent springboards for graduate studies in health sciences or research. Prospective students should research specific program accreditation, faculty expertise, and alumni career placement data for each major of interest to make the most informed decision.

What is student life like at Bethune-Cookman University?

Student life at Bethune-Cookman University is deeply rooted in the rich traditions and vibrant culture of Historically Black Colleges and Universities (HBCUs). B-CU fosters a strong sense of community, belonging, and pride among its students. The campus is known for its spirited atmosphere, particularly during homecoming events, step shows, and athletic competitions, which are central to the social calendar. Students can engage in a wide array of extracurricular activities, including over 30 student organizations, Greek life, student government, and various clubs catering to academic, cultural, and social interests. The university's location in Daytona Beach provides opportunities for off-campus activities, including enjoying the beaches and local attractions. B-CU emphasizes holistic development, encouraging students to participate in community service and leadership initiatives. The residential experience is a key component, with various housing options available to foster a close-knit living and learning environment.

How much financial aid does Bethune-Cookman University give?

Bethune-Cookman University is committed to assisting students with the cost of education through various forms of financial aid. A significant majority of B-CU students receive some form of financial assistance. This aid typically includes federal grants (like Pell Grants), state grants, institutional scholarships, and federal student loans. B-CU offers a range of institutional scholarships, often based on academic merit, leadership, or specific program enrollment. Many students also benefit from federal aid programs, which require the completion of the Free Application for Federal Student Aid (FAFSA). It is crucial for prospective and current students to complete the FAFSA annually to determine their eligibility for federal and state aid. The university's financial aid office works with students to create personalized financial aid packages. While specific average aid amounts can fluctuate yearly, B-CU aims to make its education accessible, particularly for students who demonstrate financial need and academic promise. Students are encouraged to contact the financial aid office directly for the most up-to-date information on available aid and application processes.

What salary can I expect after graduating from Bethune-Cookman University?

The salary expectations for Bethune-Cookman University graduates vary significantly by major and career path. The university's median earnings 10 years after enrollment are reported at $38,518. Graduates in fields like education and social work may initially earn in the $40,000-$50,000 range, depending on the specific role, location (e.g., public school teacher salaries in Florida), and years of experience. Business administration graduates might start in entry-level roles with salaries ranging from $45,000 to $55,000, with potential for growth. Those pursuing careers in STEM fields or who go on to graduate or professional school (e.g., law, medicine) can expect higher earning potential, though this data is not explicitly broken down by major for B-CU. It's important to note that the median earnings reflect a broad average and individual salaries can be higher or lower. Factors such as internships secured during college, networking, and continued professional development play a crucial role in salary outcomes. Students are advised to research specific salary data for their intended career fields and locations.

What are the dorms like at Bethune-Cookman University?

Bethune-Cookman University provides on-campus housing options designed to foster a supportive and engaging living-learning environment for its students. The university typically offers several residence halls, each with its own characteristics and amenities. These halls usually house undergraduate students, with options for single rooms, double rooms, and sometimes suites, depending on the hall and availability. Standard dorm room furnishings generally include a bed, desk, chair, and closet space for each occupant. Common areas within the residence halls often include lounges for studying and socializing, laundry facilities, and sometimes kitchens or common dining areas. B-CU emphasizes community building within its dorms, with Resident Advisors (RAs) present to support students, organize floor activities, and enforce university policies. While specific names and features of each dorm can change, the overall goal is to provide a safe, comfortable, and convenient living space that enhances the student experience and facilitates academic success. Students are encouraged to visit the university's housing website or contact the housing department for the most current information on available halls, room types, and application procedures.

Is Bethune-Cookman University a good school for research?

Bethune-Cookman University, while primarily an undergraduate-focused institution, does offer opportunities for students to engage in research, particularly within its science and health-related programs. The university encourages faculty-mentored research, allowing students to work closely with professors on projects that can lead to presentations at academic conferences or even co-authorship on publications. Programs in Biology, Chemistry, and Health Sciences often provide the most direct avenues for undergraduate research. B-CU also participates in external research initiatives and may have partnerships that expose students to broader research environments. While it may not have the extensive research infrastructure of a large R1 university, the emphasis is on providing hands-on experience and fostering critical thinking skills through research. Students interested in research should actively seek out faculty members whose work aligns with their interests and inquire about available research assistant positions or opportunities to join ongoing projects. The goal is often to provide a foundational research experience that can prepare students for graduate studies or research-oriented careers.

How does Bethune-Cookman University compare to similar schools?

Bethune-Cookman University (B-CU) is often compared to other Historically Black Colleges and Universities (HBCUs) of similar size and mission, particularly those in the Southeastern United States. Realistic peers include institutions like Florida Memorial University, Edward Waters University, and Albany State University. These schools share a common commitment to serving the African American community and fostering cultural heritage. In terms of academic offerings, B-CU's programs in education, business, and social sciences are comparable to those at its peers. However, B-CU's graduation rate (29.0%) is notably lower than some of these institutions, which could be a point of concern. Its median earnings ($38,518) are also on the lower end compared to some other HBCUs, impacting its financial value proposition. B-CU's location in Daytona Beach offers a unique coastal environment, which might differ from the urban settings of some peer institutions. While all these schools provide a vital HBCU experience, B-CU's specific financial outcomes and graduation rates place it in a challenging competitive position relative to some of its peers.

What do employers think of a degree from Bethune-Cookman University?

Employer perception of a degree from Bethune-Cookman University is largely shaped by the university's mission, its alumni network, and the specific fields graduates enter. As an HBCU, B-CU is respected for producing graduates who are often well-prepared for roles in education, social services, and community leadership, where the university's values of service and empowerment are highly regarded. Employers in these sectors, particularly within Florida and the broader Southeast, often have positive associations with B-CU graduates due to their cultural understanding and commitment. For business and other professional fields, the perception can be more varied. While employers value the foundational knowledge and soft skills gained, the brand recognition of B-CU might not carry the same weight as larger, more research-intensive universities in highly competitive national markets. However, the strong sense of community and the resilience often fostered at B-CU can translate into dedicated and adaptable employees. Networking through the B-CU alumni association is a critical factor in leveraging employer recognition and securing opportunities.

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AI-generated analysis based on U.S. Department of Education data. Not enrollment advice. Verify information with the institution directly.